What Can Businesses Learn from Text Mining - 2145 Words

Case StudyWhat Can Businesses Learn From Text Mining?Text mining is the discovery of patterns and relationships from large sets of unstructured data – the kind of data we generate in e-mails, phone conversations, blog postings, online customer surveys, and tweets. The mobile digital platform has amplified the explosion in digital information, with hundreds of millions of people calling, texting, searching, â€Å"apping† (using applications), buying goods and writing billions of e-mails on the go.Consumers today are more than just consumers: they have more ways to collaborate, share information, and influence the opinions of their friends and peers; and the data that they create in doing so have significant value to businesses. Unlike structured†¦show more content†¦Location managers and corporate executives have also used findings from text mining to influence decisions on building improvements. Wendy’s International adopted Clarabridge software to analy ze nearly 500,000 messages it collects each year from its Web-based feedback forum, call centre notes, e-mail messages, receipt-based surveys, and social media. The chain’s customer satisfaction team had previously used spreadsheets and keyword searches to review customer comments; a very slow manual approach. Wendy’s management was looking for a better tool to speed analysis, detect emerging issues, and pinpoint troubled areas of the business at the store, regional or corporate level.The Clarabridge technology enables Wendy’s to track customer experiences down to the store level within minutes. This timely information helps store, regional and corporate managers spot and address problems related to meal quality, cleanliness, and speed of service.Text analytics software caught on first with government agencies and larger companies with information systems departments that had the means to properly use the complicated software, but Clarabridge is now offering a v ersion of its product geared toward small businesses. The technology has already caught on with law enforcement, search tool interfaces, and â€Å"listening platforms† like Nielsen Online. Listening platforms are text mining tools that focus on brand management, allowing companies to determine how consumersShow MoreRelatedUnstructured Data Processing Essay944 Words   |  4 Pagescubes are constructed from a fact table and one or more-dimension tables [1]. It is ad-hoc, and not for everyday repetitive use. The users for OLAP system maybe about hundreds of people, but the records can be access can reach millions, comparing to OLTP which can have thousands of users and only can access tens of records. Section III. Unstructured Data Processing Unstructured data are the data that do not have a recognized structure, they usually contain large amount of Texts. These types of dataRead MoreIs Text Mining Different Than Data Mining?1541 Words   |  7 Pages 2. (10 pts) How is text mining different than data mining? Text mining is a process which collects information and knowledge from large amounts of unstructured data sources. When I say unstructured data sources, I am talking about Pdf files, Word documents, XML files, text excerpts etc†¦ Text mining collects information from text. Text mining is different than data mining because data mining is a process which collects information and knowledge from large amounts of structured data sources. 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What are the principal tools and technologies for accessing information from databases to improve business performance and decision making? 4. What is the role of information policy and data administration in the management of organizational data resources? 5. Why is data qualityRead MoreMis Laudon 12th Ed Chapter 5 Answer7145 Words   |  29 PagesInformation Management Student Learning Objectives 1. How does a relational database organize data, and how does it differ from an object-oriented database? 2. What are the principles of a database management system? 3. What are the principal tools and technologies for accessing information from databases to improve business performance and decision making? 4. What is the role of information policy and data administration in the management of organizational data resources? 5. Why is data qualityRead MoreThe Impact Of Technology On The Environment Development, Electric Devices, And Technology2962 Words   |  12 Pages(video, text, graphic, record, etc.). Based on these trends, large amount of data are being gathered and stored in databases, and data warehouses. The huge volume and fast pace made the power of data much stronger than what we expected, with lots of potential waiting us to maintain, explore and make decisions about. Using the efficient way to analyze the most helpful and valuable data, as well as to find out the hidden data is becoming urgent and important. Because of these needs, data mining startedRead MoreSocial Media And Its Effect On Society1252 Words   |  6 PagesThe ideas of Social Media and Social Networking can sometimes overlap or be grouped together by researchers due to the similarities between the two. 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